Desperate to overcome its
media-fueled image
as a gritty place rich with authenticity and meaning, a place where people live lives of
profound drama
, the city of Baltimore has launched a new publicity campaign called “Find Your Happy Place in Baltimore.”
The latest installment in my native city’s
long and hapless search
for an effective rebranding campaign began last month with ”
250 city residents and tourism professionals donning brightly-colored orange and black ponchos
” to form “the world’s largest human smiley face” (at least the largest
completed one
).
Now a new website gives visitors a ”
Happy Map
” of the city, the latest way for curious people to
keep track
of Baltimore’s
distinctive attractions
.
