How Did Starbucks Initially Market the Pumpkin Spice Latte?
Answer by Paul Williams, branding/marketing at Starbucks for nine years, beginning in the 1990s:
The pumpkin spice latte was originally featured on in-store signage (the banner, posters, counter cards) and was sampled in-store at the point of sale (as well as walked around the café on a tray by a barista).
How Is Tesla Different From Regular Cars for Long-Distance Driving?
I've owned my Model S P85 since October 2013. It is the best car I've ever been in, let alone driven. Even though it “only” goes zero to 60 in 4.2 seconds, that's plenty fast for me. Truth be told, I would have been just as happy with a regular 85 and its 5.4-second zero-to-60.
What Can Silicon Valley Learn From the Troubles of Health Care Startup Theranos?
Answer by Ramzi Amri, M.D.; Ph.D.; postdoctoral fellow, surgical oncology:
The Theranos story could become the poster child of the obsession of technophiles who don't know what they are talking about with “disrupting” health care, and the greed and hunger for buzz that fuels this. Stop trying to disrupt my health care, folks; this is not a sandbox.
Can We Terraform a Portion of Mars by Enclosing It in a Dome?
Answer by Robert Walker, software developer, writer of articles on Mars and space issues:
This is sometimes called paraterraforming. Yes, you could cover part of Mars with a dome and then gradually spread that out to cover more and more of it. It might well be more practical than terraforming. For instance, there is a lot of water on Mars—but probably not nearly enough for making an Earth-like planet even if you were to increase the amount of sunlight by using massive mirrors in orbit around Mars or greenhouse gases. Because its polar ice caps are already really tiny compared to Earth.
Which European Country Is the Unluckiest?
Answer by Dan Holliday, traveled widely across Northern Africa, Europe, North America, and South America:
It's hard to pick the worst.
Ukraine was repeatedly hit by the Soviet Union, with its surfeit removed and redistributed. At its height, it punched so far above its weight that Stalin became furious with the inhabitants and decided to essentially go on a giant massacre there. Even after that, Ukraine, with basically 18 percent of the USSR's population, accounted for 40 percent of its agricultural output and a third of its heavy industry. In recompense, the powers that be in the Kremlin built a shoddy nuclear power plant that exploded and killed a bunch of people. When the USSR fell apart, Ukraine received a pittance (when it deserved more) in terms of the military hardware of the erstwhile Soviet Union. To this day, Russia still isn't happy that the Ukrainians might want to forge a path all their own—Russia still thinks of Ukraine as a vassal state, within its sphere of influence.
What’s the Best Way to Become Smarter?
Answer by Nicolas Cole, writer, fitness model, entrepreneur, self-development coach:
If there's one thing I've learned about intelligence, it's that very few people are born extremely smart. The extremely smart people are better named as “people who work really, really hard.” So, how do you become extremely smart?
What’s It Like to Work for the President?
Answer by Matt McDonald, White House aide to President Bush:
It probably helps to start this by answering: How does the White House work? I'm not sure people have a good understanding of that to begin with, and it drives the question above. This, of course, is a very simplified view of a complex organization.
What’s the Appeal of Whiskey?
Answer by Don van der Drift, enjoys a good glass of whiskey:
Let's start with the appeal of any alcoholic beverage: to become intoxicated for little while.
However, how you choose to become intoxicated leaves you with a vast range of possibilities. It's easy not to look much further beyond the already impressive array for different beers and wines that are widely available, so here I've listed a few reasons why you may want to give whiskey a try instead.
How Will Google’s and Apple’s Entries Into the Car Market Change the Industry?
Answer by Mike Barnard, energy guy:
The challenge that the old manufacturers are having is that they have to cannibalize the profits of their existing lines by making completely new vehicles from the ground up to compete. So they mostly won't.
Is This Highly Praised Business Book From 1997 Still Relevant?
Answer by Rob Ennals, product manager at Quora; worked at Google, Intel, HTML5 WG, Microsoft, SCO, .EXE magazine:
The Innovator's Dilemma is a hugely influential book, responsible for the current popularity of the word disrupt. While it makes a lot of very insightful observations, I believe the advice it gives to executives is based on the fundamentally flawed premise that the aim of a company should be to maximize its chance of survival, rather than to deliver maximum value to society and shareholders—even if that means letting the company slowly die.