New Ads Bring Gay to Sochi (Whether They Like It or Not)

Outward
Expanding the LGBTQ Conversation
Feb. 6 2014 4:00 PM

Bringing Gay to the Games

gaymountain
Watch out! We hear there are bears on Gay Mountain ...

Still from "Gay Mountain."

As part of the build-up to the Winter Olympics Opening Ceremony in Sochi on Friday evening, the effort to keep the media focused on Russia's heinous anti-LGBTQ law (and the vigilante violence it has facilitated) has intensified as well. While it's important to take the terror going on in Russia seriously, as Outward's Mark Joseph Stern did in this recent post, sometimes a little of Dolly Parton's "laughter through tears" is in order—which is pretty much what these two viral Sochi-mocking videos provide. 

The first, from The Canadian Institute of Diversity and Inclusion, demonstates the, um, masculine sensuality of one of the Winter Games' most terrifying sports

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Britain's Channel 4 created the second one, which we can only hope is a sampling of the Opening Ceremony's design scheme:  

J. Bryan Lowder is a Slate assistant editor. He writes and edits for Outward, Slate’s LGBTQ section, and for the culture section.

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