Reports about the death of SeaWorld's orca show have been greatly exaggerated.
In an attempt to reverse declining attendance and repair the company's tarnished public image, SeaWorld is planning to retire the classic version of its killer whale spectacle at its park in California after next year, the company announced Monday. CEO Joel Manby said during a call with investors that the old “theatrical” performance will be replaced in 2017 with “a new orca experience” more focused on "conservation" and emphasizing the whales' “natural environment.”
SeaWorld has struggled to fix the damage to its reputation done by the documentary Blackfish, which explored the company's alleged history of mistreating its orcas. (Gotta put the alleged in there!) The public fallout from the film has been especially strong in California, where SeaWorld has found itself coping with both smaller crowds and antagonistic public officials. Last year, the company announced plans to build a much larger, $100 million environment for its whales in San Diego. But the “Blue World” project ran into a wall last month when the California Coastal Commission ruled that the company could only proceed with the construction if it also stopped breeding orcas at the park.
Seaworld says it plans to sue over the commission's ruling. But in the meantime, it seems to be reaching for a more modest Plan B that might brighten its public image somewhat. Manby said that even if SeaWorld wins its challenge, it still might not proceed with Blue World and that he believes the company can improve the whales' conditions "for a lot less money." The new orca extravaganza appears to be part of that effort.
What exactly will the more "natural" show entail? For starters, don't expect to see a true-to-life replica of the Pacific Northwest or Arctic. They'll take place in the same watery blue prisons the whales are presently swimming around in (in fact, Manby says the park has already tried versions of these more "educational" programs at night). Any capital expenditures to spruce up the tanks will be "minimal," Manby noted. Aside from that, the shows probably won't involve whales lifting their trainers into the air on their muzzles. But there will be whale dancing. Just naturalistic whale dancing. Guests say "that they want the orca experience to be activities that the whales tend to do in the wild," Manby explained. “So they jump in the wild. They splash in the wild. But some of the other things that are perceived as trained tricks” are less appreciated by visitors and are probably going to be eliminated.
Notably, it doesn't appear that SeaWorld will be changing up its killer whale shows in Texas or Florida. That's not especially surprising since, again, the company has felt the Blackfish backlash most strongly at its San Diego park. Asked whether other parks might see similar changes, Manby said that SeaWorld was responding to customer preferences in California. “They want experiences that are more natural. And experiences that look more natural in the environment,” he said. “It’s not universal across our properties.”
That said, the company says it will place a greater emphasis on conservation across all of its parks. For instance, SeaWorld employee name tags are getting an update, so workers can list the animal-related cause that's closest to their heart. I'm looking forward to when the first disgruntled trainer picks “orca liberation.”