Tonight, in what’s become a time-honored tradition, Chipotle is once again offering the “boorito,” a magical Halloween promotion that’s your ticket to a $3 burrito. Below is everything you need to know about the boorito and how to get one.
Omg a $3 burrito.
Omg I know.
Can I go get it right now?
That depends on when you’re reading this post! The promotion kicks off at 5 p.m. and runs until close.
OK and where?
All Chipotle restaurants.
You mean I can just show up after 5 p.m. and I get a $3 burrito?
Well, almost. The key detail about the boorito is that you have to be in costume to get one—this is a Halloween promotion, after all. In the past, Chipotle asked customers to dress up as actual burritos (something that tended to require a lot of aluminum foil) but they’ve since loosened the requirements. This year, the theme is “something unnecessary.”
Huh?
Chipotle describes it as follows: “Scoring your Boorito is simple: start with any standard Halloween costume, then include an unnecessary ‘additive’. ”
So they want me to make my Halloween costume really stupid?
Stupid is a subjective term, but that’s certainly one way to look at it. Here are a few “unnecessary” costume ideas from Chipotle’s website:
Chipotle
I still don’t get it.
Chipotle is using the 2015 boorito to promote its campaign against “additives in typical fast food.” Chipotle is one of many food companies—others include Panera, Taco Bell, Nestle, Hershey, and Kraft—that is removing additives and preservatives from its products and menu offerings. For Halloween, Chipotle is describing such ingredients as “spooky” and “unneces-scary,” though they’re also ones that the U.S. Food and Drug Administration has deemed quite safe.
Why do I have to ruin my Halloween costume for that?
I don’t know, I’m not on Chipotle’s marketing team.
Couldn’t anything be my “unnecessary” costume item?
It does seem that way.
Any suggestions?
You can’t go wrong with a Pope Francis hat.
Anything else?
Nope. Happy Halloween!
