New England Patriots tweet out racial slur: Social media is hard.

The New England Patriots Tweeted Out the N-Bomb Last Night

The New England Patriots Tweeted Out the N-Bomb Last Night

Moneybox
A blog about business and economics.
Nov. 14 2014 9:03 AM

Social Media Is Hard, New England Patriots Edition

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Oops.

Photo by Kayana Szymczak/Getty Images

The New England Patriots Twitter feed recently reached 1 million followers, so to celebrate the team's crack social media crew decided to give something back to fans last night. They sent out an image of a Pats jersey, and told people to retweet it to get a custom copy with their handle written on the back.

Because the Internet tends toward entropy, this of course ended up with the team tweeting out a jersey with the N-bomb written on it.

pats_tweet

Obviously, the image started going viral. The team realized its mistake and deleted the tweet, and added an apology. Apparently, their automatic filter had failed them.

And that brings to a close this week's episode of Murphy's Law.

Jordan Weissmann is Slate’s senior business and economics correspondent.