Social Media Is Hard, New England Patriots Edition

The New England Patriots Twitter feed recently reached 1 million followers, so to celebrate the team’s crack social media crew decided to give something back to fans last night. They sent out an image of a Pats jersey, and told people to retweet it to get a custom copy with their handle written on the back.

Because the Internet tends toward entropy, this of course ended up with the team tweeting out a jersey with the N-bomb written on it.

Obviously, the image started going viral. The team realized its mistake and deleted the tweet, and added an apology. Apparently, their automatic filter had failed them.

And that brings to a close this week’s episode of Murphy’s Law.