Aviici, Max Martin, Robyn on Swedish postage stamps.

Sweden’s Postal Service Is Putting Robyn, Max Martin, and Avicii on Stamps

Sweden’s Postal Service Is Putting Robyn, Max Martin, and Avicii on Stamps

Moneybox
A blog about business and economics.
Nov. 6 2014 1:38 PM

Sweden’s Postal Service Is Putting Robyn, Max Martin, and Avicii on Stamps

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Postnord

Today, I'm taking a break from envying Sweden for its generous welfare state so that I can spend time envying it for its progressive taste in stamps. The country's postal service is out with a new set featuring contemporary Swedish pop stars including the deity otherwise known as Robyn, producer Max Martin, and EDM button-pusher Avicii.

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This is a bit like if the U.S. Post Office had the daring to put Taylor Swift or Kanye West on a stamp—which I imagine would lead to some sort of angry and very analog letter-writing campaign by incensed American collectors. Recall, these are the same people who managed to get ticked off by a Harry Potter series. (A hat tip to Pitchfork). 

Jordan Weissmann is Slate’s senior business and economics correspondent.