Chevy World Series presentation: Trying to make lemons into lemonade.

Chevy Social Media Turns Botched World Series Presentation Into a Hashtag

Chevy Social Media Turns Botched World Series Presentation Into a Hashtag

Moneybox
A blog about business and economics.
Oct. 30 2014 11:03 AM

Chevy Executive Blows His World Series Presentation. Chevy Social Media Turns It Into a Hashtag.

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When life hands a corporation lemons ...

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Poor Rikk Wilde. The Chevrolet regional zone manager was tasked with presenting World Series MVP Madison Bumgarner with a brand new Chevy truck, and came off as a nervous wreck, stopping to catch his breath and stumbling over his lines (he kept glancing down at a notecard). Then, to plug the truck's virtues, he uttered the instantly immortal words: "It combines class-winning and -leading, um, you know, technology and stuff."

Because it is the social media team's job to make lemonade whenever life hands a giant corporation lemons, it later attempted to turn Wilde's big whiff into a hashtag.

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For the record, the Chevy Colorado's #TechnologyAndStuff specs include high-speed Wi-Fi and advanced safety features; the inevitable SNL skit parodying this incident will star the ghost of Chris Farley.

Jordan Weissmann is Slate’s senior business and economics correspondent.