Krispy Kreme 2,400 pack: A heart-stopping advertising stunt for donuts.

Krispy Kreme Stuffed Half a Million Calories Into One Box of Doughnuts

Krispy Kreme Stuffed Half a Million Calories Into One Box of Doughnuts

Moneybox
A blog about business and economics.
Sept. 23 2014 12:36 PM

Krispy Kreme Stuffed Half a Million Calories Into One Box of Doughnuts

krispy_kreme
They look like Cheerios from up here.

Photo by Krispy Kreme UK via Facebook

It's called the Kripsy Kreme Double Hundred Dozen and it's exactly what it sounds like: 2,400 glazed Krispy Kreme doughnuts stuffed into a single, heart-stopping box. The giant package measures 11.4 feet by 3 feet and is so heavy that it took eight Krispy Kreme workers to deliver it, according to USA Today. No one ever weighed the box, but it was delivered late last week to 360 Resourcing Solutions, which won a contest for the Double Hundred Dozen on Twitter by tweeting about the promotion.

How many calories do 2,400 Krispy Kreme doughnuts contain? Some quick googling reveals that a single original glazed Krispy Kreme has 210 calories (reminding us once again that bagels actually tend to have more calories than doughnuts). Multiply that out by 2,400 and you get about half a million calories (504,000 to be exact) for the entire pack. For the sake of comparison, half a million calories can also be achieved with 405 Chipotle burritos (chicken, white rice, black beans, sour cream, cheese, and guac), 951 Big Macs, and 450 pints of Ben & Jerry's Half Baked ice cream.

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The obvious if effective marketing stunt—we're writing about it!—was reportedly conceived to promote Krispy Kreme's new "occasions" division for catering corporate and special events. Krispy Kreme says it will make custom doughnuts for these events and doughnut-ified food art like doughnut towers. We'll file this one away alongside the 13-straight hours of smoked brisket Arby's aired on TV in May.

Alison Griswold is a Slate staff writer covering business and economics.