Pinterest wants to help women plan their weddings, as it told users in an email blast on Wednesday. Too bad many of them were single.
"You're getting married!" the email opened excitedly. "And because we love wedding planning—especially all the lovely stationery—we invite you to browse our best boards curated by graphic designers, photographers and fellow brides-to-be, all Pinners with a keen eye and marriage on the mind."
That awkward moment when I pin so much wedding stuff that Pinterest thinks I'm getting married. 😳😂 pic.twitter.com/FPWDrkc6ZE— Kati Martinez (@kati_martinez) September 3, 2014
Some took the email with good humor. But needless to say, not everyone was amused.
Pinterest just sent me an email with the subject "you're getting married!" because I pin so much wedding related stuff....😂😂😂— Madison Butler (@svuaboveallxo) September 4, 2014
Lol Pinterest thinks I'm getting married. Nope, I'm just single and pathetic 😁 pic.twitter.com/FbbU8l6BlS-- Phylicia Flynn (@PhyliciaFlynn) September 4, 2014
Too many pins to my "dream wedding" board that Pinterest thinks I'm actually getting married..I can't even get a bf.. pic.twitter.com/pIZzD1fl2w-- IlianaBarron (@ilianaashley21) September 4, 2014
Pinterest's faux pas follows a similar error from online photo site Shutterfly in May. In that slip-up, the company touched a nerve when it accidentally congratulated scores of women without babies on their new arrivals.
Update, Sept. 4, 2014, 4:15 p.m.: Pinterest emailed us the following statement about its marketing mishap:
Every week, we email collections of category-specific pins and boards to pinners we hope will be interested in them. Unfortunately, one of these recent emails suggested that pinners were actually getting married, rather than just potentially interested in wedding-related content. We're sorry we came off like an overbearing mother who is always asking when you'll find a nice boy or girl.