If Apple Products Were Their Own Companies, They’d Be as Big as...

Moneybox
A blog about business and economics.
July 22 2014 7:32 PM

If Apple Products Were Their Own Companies, They’d Be as Big as ...

167271603-the-apple-logo-is-displayed-on-the-exterior-of-an-apple
The biggest apple.

Photo by Justin Sullivan/Getty Images

Apple's earnings, as expected, were a bit boring today. The company isn't debuting any major new products until later in 2014, so investors had to make do with news that the company hauled in a slightly larger boatload of cash than it did this time last year, mostly thanks to growing iPhone sales. Total revenue rose 6 percent to a gaudy $37.43 billion.  

Some argue that, without a big new hit, Apple risks turning into just another tech dinosaur. But lumbering or not, sometimes it's worth reflecting on what an enormous beast the company Steve Jobs built truly is. Last year, Eric Chemi of Bloomberg Businessweek pointed out the amazing fact that Apple's iPhone sales alone were larger than the revenues at 474 of the companies in the S&P 500 stock index. So I thought I'd ask: If Apple's product lines were their own companies now, which corporations would they stack up against?

Advertisement

First, about the iPhone. Apple moved 35.2 million of the devices this quarter, generating $19.75 billion in sales—a sum larger than Amazon's last reported quarterly revenue. It's also (as Derek Thompson has noted) more than the revenues at Coca-Cola and McDonald's combined. Stack Google and eBay on top of one another, and they barely beat out the little hand-computer. (To be clear, since not every company has reported earnings from April through June yet, I'm using their most recent public results.)

iphone

Sales of iPads might be declining slightly, but at almost $5.9 billion they're still a massive business in their own right, generating more revenue than Facebook, Twitter, Yahoo, Groupon, and Tesla combined. That said, those five companies would slightly outweigh Mac computers, which garnered a mere $5.5 billion in sales.

ipad_1

Other fun comparisons: Apple's hardware accessories business (think headphones), generated $1.3 billion, larger than Chipotle's $1.05 billion top line. Weighing in at $4.5 billion, Apple's iTunes, software, and services businesses are a little larger than eBay. And while sales of the dowdy old iPod line may be dwindling, the $442 million Apple made off it this quarter is still 77 percent larger Twitter's $250 million quarterly revenue.

Jordan Weissmann is Slate's senior business and economics correspondent.

TODAY IN SLATE

Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

Stop Panicking. America Is Now in Very Good Shape to Respond to the Ebola Crisis.

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

One of Putin’s Favorite Oligarchs Wants to Start an Orthodox Christian Fox News

These Companies in Japan Are More Than 1,000 Years Old

Trending News Channel
Oct. 20 2014 6:17 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Politics
Oct. 20 2014 8:14 PM You Should Be Optimistic About Ebola Don’t panic. Here are all the signs that the U.S. is containing the disease.
  Business
Moneybox
Oct. 20 2014 7:23 PM Chipotle’s Magical Burrito Empire Keeps Growing, Might Be Slowing
  Life
Outward
Oct. 20 2014 3:16 PM The Catholic Church Is Changing, and Celibate Gays Are Leading the Way
  Double X
The XX Factor
Oct. 20 2014 6:17 PM I Am 25. I Don't Work at Facebook. My Doctors Want Me to Freeze My Eggs.
  Slate Plus
Tv Club
Oct. 20 2014 7:15 AM The Slate Doctor Who Podcast: Episode 9 A spoiler-filled discussion of "Flatline."
  Arts
Brow Beat
Oct. 20 2014 9:13 PM The Smart, Talented, and Utterly Hilarious Leslie Jones Is SNL’s Newest Cast Member
  Technology
Technocracy
Oct. 20 2014 11:36 PM Forget Oculus Rift This $25 cardboard box turns your phone into an incredibly fun virtual-reality experience.
  Health & Science
Bad Astronomy
Oct. 21 2014 7:00 AM Watch the Moon Eat the Sun: The Partial Solar Eclipse on Thursday, Oct. 23
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.