Why French Winemakers Are Furious at the Internet

A blog about business and economics.
June 23 2014 2:53 PM

French Winemakers Furious at Internet Governing Body Over New .Wine Domain

A glass of sparkling wine.
France thinks .wine endangers real winemakers.

Photo by Remy Gabalda/AFP/GettyImages

Just one month after Mother Nature defeated Jeff Bezos in a battle for the .amazon domain name, a new conflict is fermenting in these Internet suffixes. This time around, the hotly contested properties are .vin and .wine, and the broad-based attack is being led by a very rankled France.

Winemakers in Europe, Australia, and California are protesting a decision by the Internet Corporation for Assigned Names and Numbers (ICANN) to move forward with the introduction of .vin and .wine as so-called top-level domains—the familiar appendixes to Web addresses like .com and .edu. The problem, as fine winemakers see it, is that opening up access to .wine and .vin will make it easier for unethical wine sellers to deceive customers about the origin and quality of their goods.

Advertisement

Geography is a big deal when it comes to winemaking and the European Union has strict rules that govern the use of "geographical indications" in marketing and labeling. The best-known example of this is how in the EU and many other countries the word champagne can only be applied to bubbly beverages from the Champagne region of France. Made anywhere else in the world, it's simply called sparkling wine.

The concern France shares over domain names with other winemakers around the world is that a company could register a Web address like champagne.wine but not sell the authentic product. "Internet users could indeed be deceived into believing that they are buying a genuine product with specific qualities and characteristics, when they are in fact getting an imitation," Linda Reiff, president of the Napa Valley Vintners, wrote in a letter to ICANN that was cited by the Wall Street Journal.

France has gone so far in the debate over .wine and .vin as to demand an overhaul of how ICANN is structured and run. The Financial Times reported over the weekend that Paris planned to call for an international "general assembly" to oversee ICANN with a "one country, one vote" policy at a meeting on Monday. The French have also said that proceeding with the domain names could "imperil" talks on a transatlantic trade deal between the EU and the U.S.

No news yet on how France's latest advance went, but the lesson here seems clear: If you're going to mess with the French and their wine, be ready for a fight.

Alison Griswold is a Slate staff writer covering business and economics.

 

TODAY IN SLATE

Foreigners

More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture

Why Greenland’s “Dark Snow” Should Worry You

Three Talented Actresses in Three Terrible New Shows

Why Do Some People See the Virgin Mary in Grilled Cheese?

The science that explains the human need to find meaning in coincidences.

Jurisprudence

Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

Is It Worth Paying Full Price for the iPhone 6 to Keep Your Unlimited Data Plan? We Crunch the Numbers.

What to Do if You Literally Get a Bug in Your Ear

  News & Politics
Books
Sept. 17 2014 10:36 AM MacArthur Fellow Alison Bechdel Recounts Telling Her Mother About Her Best-Selling Memoir MacArthur Fellow Alison Bechdel recounts telling her mother about her best-selling memoir.
  Business
Moneybox
Sept. 16 2014 4:16 PM The iPhone 6 Marks a Fresh Chance for Wireless Carriers to Kill Your Unlimited Data
  Life
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Slate Fare
Sept. 17 2014 9:37 AM Is Slate Too Liberal?  A members-only open thread.
  Arts
Behold
Sept. 17 2014 11:06 AM Inside the Exclusive World of Members-Only Clubs
  Technology
Future Tense
Sept. 17 2014 11:14 AM How Does That Geometry Problem Make You Feel? Computer tutors that can read students’ emotions.
  Health & Science
Bad Astronomy
Sept. 17 2014 11:18 AM A Bridge Across the Sky
  Sports
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.