T-Mobile's freewheeling CEO John Legere hit a new low with  comments on Wednesday. Speaking at a company press event, the infamously unfiltered Legere had some choice words about his competitors: "These high and mighty duopolists that are raping you for every penny you have—if they could do something nice for you they would. The f---ers hate you."

Legere's trash-talking is nothing new. Earlier this year, the CEO got himself escorted out by security when he crashed a swanky party that AT&T was throwing for its developers at the Palms Hotel. But after outrage bubbled over the "raping" descriptor, even the PC-oblivious Legere realized he'd crossed the line. On Thursday he took to Twitter to issue an apology in uncharacteristically toned-down language.

A bad moment. But he has a lot of those, so maybe it will blend in.