Oldboy remake marketing in China: A bad quote.

You Won't Believe What Review Snippet They're Using to Sell Oldboy In China

Moneybox
A blog about business and economics.
Feb. 26 2014 11:22 AM

Chinese Bootleg DVD Marketing Needs a Little Work

China is well-known for its bootleg copies of Western intellectual property, but it seems that the marketing aspects of the industry still haven't perfected their work:

In the American context, I would say that's an unnecessarily harsh review. For better or for worse, American audiences are habituated to watching English-language films and are unlikely to check out a Korean movie. The remake is perfectly enjoyable. On the other hand, I'm not sure why a Chinese audience would want to see it rather than the original.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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