Moneybox

Watch This Creepy B-Roll of Taco Bell Breakfast

Breakfast, anyone?

Photo by William Thomas Cain/Getty Images

Breakfast is coming to Taco Bell! That’s exciting on its own terms, but even more exciting is that the company’s PR people emailed me some b-roll about it. I think the idea is that I’m supposed to take a small clip of this and integrate it into my local newscast with voice-over. Or something. But it’s quite short, and rather entrancing in its current b-roll state:

Delicious? I am skeptical of the waffle thing. But more competition in the breakfast taco sector is always welcome.