Watch This Eerie B-Roll of Taco Bell Breakfast

Moneybox
A blog about business and economics.
Feb. 24 2014 2:38 PM

Watch This Creepy B-Roll of Taco Bell Breakfast

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Breakfast, anyone?

Photo by William Thomas Cain/Getty Images

Breakfast is coming to Taco Bell! That's exciting on its own terms, but even more exciting is that the company's PR people emailed me some b-roll about it. I think the idea is that I'm supposed to take a small clip of this and integrate it into my local newscast with voice-over. Or something. But it's quite short, and rather entrancing in its current b-roll state:

Delicious? I am skeptical of the waffle thing. But more competition in the breakfast taco sector is always welcome.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.