McDonald's Is Finally Coming to Vietnam

A blog about business and economics.
Feb. 7 2014 4:11 PM

McDonald's Is Finally Coming to Vietnam

When I was in Vietnam last fall it occurred to me at one point that it was the longest I'd gone without seeing a McDonald's in possibly my whole life. And it was particularly strange because it's not as if Vietnam is a land free of American fast-food chains. They've even got Carl's Jr.

What it took to get the store opened was a local partner, a company called Good Day Hospitality. Conveniently enough, the owner of Good Day Hospitality happens to be the son-in-law of Vietnamese Prime Minister Nguyen Tan Dung. So it should be a lucrative partnership for everyone involved. Vietnam is small compared to India or China, but its population of nearly 90 million people is much larger than most Americans recognize. It's a huge market, and it'll be interesting to see what local menu customizations they come up with. McPho? Mc Banh Mi?

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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