Samsung Says a Galaxy Gear Will Get You Laid

A blog about business and economics.
Dec. 23 2013 12:08 PM

Samsung Says a Galaxy Gear Will Get You Laid

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Hey baby.

Photo by Sean Gallup/Getty Images

Many of us have been wondering exactly why a person would want to own a smart watch.

Samsung is here with a new ad for the Galaxy Gear to explain that the crucial use case is weird euro-ski-vacation hookups:

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There's some questionable acting in this spot, but even if it were more effective, you'd have to wonder about this marketing strategy. Don't they want to sell things to women? To men who are already partnered up?

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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