To be perfectly honest, when I wrote my post about how you can get extra Subscribe & Save discounts by registering a fake baby with Amazon mom it never occurred to me that folks would start penning populist screeds decrying the notion of people getting over on a gigantic technology company. Among other things, it seemed pretty clear to me that Amazon didn't put any token effort into verifying the existence of your baby because they don't actually care if some people want to exploit the lack of verification. It's a kind of price discrimination.
Now Josh Barro brings us the official word from Scott Stanzel, Amazon's Director of Consumer Communications:
We’re happy to have all Moms and Dads in the program, although parents with imaginary children won’t be able to take full advantage of the great discounts on diapers and other baby products that the program is designed to provide.
And there you go. Meanwhile, in terms of the larger corporate goals of the program it's pretty likely that I will have a baby one of these days and will find myself turning to Amazon as my source for diapers and such. Everybody wins. But would it kill them to call this "Amazon Parent" instead of "Amazon Mom"?