Why Steve Ballmer Got Fired in Two Photos

Moneybox
A blog about business and economics.
Dec. 9 2013 8:53 AM

These Two Photos Show What a Disaster Microsoft Is Today

451635983
It's like a PS4 except it costs $100 more.

Photo by Michael N. Todaro/Getty Images for Microsoft

Steve Ballmer is chief executive officer of Microsoft. He's been in the job for some time, but he recently announced that he's stepping down. The fact that Ballmer's departure was announced without the simultaneous announcement of a successor is a good indication he was pushed out the door by the board of directors. And these photos taken Sunday around noon at the Fashion Centre at Pentagon City in Arlington, Va., show why.

Here's the Microsoft Store:

MicrosoftStore2

Photo by Matthew Yglesias

Advertisement

This is not a trick of the camera. There were zero shoppers in the store. At noon. On a Sunday in December at peak retail shopping season.

And here's the Apple Store:

AppleStore2

Photo by Matthew Yglesias

It is crowded.

Of course Microsoft operated for many years as a fantastic company without any retail stores at all, so it's not as if the failure to build successful stores is the problem per se. The real issue is that there's nothing wrong with the store. It's a great place to shop. Much better than the Apple Store, really, because the Apple Store is crowded, and it's a little hard to get an employee's attention. At the Microsoft Store you get a very pleasant physical environment and a helpful staff. It's just that nobody wants to buy their stuff.

It's still a very profitable company thanks to its enormous strengths in the enterprise market. But enterprises are made of people. If nobody wants to buy Microsoft's stuff, that will trickle up into the enterprise.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

TODAY IN SLATE

Culturebox

The Ebola Story

How our minds build narratives out of disaster.

The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

The Shooting Tragedies That Forged Canada’s Gun Politics

A Highly Unscientific Ranking of Crazy-Old German Beers

Education

Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.

Culturebox

The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

Would You Trust Walmart to Provide Your Health Care? (You Should.)

  News & Politics
Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
  Business
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
  Life
Gentleman Scholar
Oct. 22 2014 5:54 PM May I Offer to Sharpen My Friends’ Knives? Or would that be rude?
  Double X
The XX Factor
Oct. 22 2014 4:27 PM Three Ways Your Text Messages Change After You Get Married
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
  Arts
Culturebox
Oct. 22 2014 11:54 PM The Actual World “Mount Thoreau” and the naming of things in the wilderness.
  Technology
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Wild Things
Oct. 22 2014 2:42 PM Orcas, Via Drone, for the First Time Ever
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.