American Family Association Wants You to Boycott Radio Shack for Jesus

Moneybox
A blog about business and economics.
Dec. 2 2013 2:33 PM

The War on the War on Christmas Has Begun

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Merry Christmas!

Photo by Spencer Platt/Getty Images

After Thanksgiving comes Black Friday. And then America's noblest tradition can truly begin: the War on Christmas.

Today, the American Family Association announced an important countermeasure in this all-important war by calling for a boycott of Radio Shack:

AFA is calling for a limited one-month boycott of Radio Shack over the company's censorship of the word "Christmas."
For years, Radio Shack has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.
Want proof? Go to www.radioshack.com and type "Christmas" in the search bar. As of today, the website brings up zero results.
At Radio Shack, you'll find "holiday" deals, "holiday" kickoff, "holiday" cash and a "holiday" gift guide, but you won't find "Christmas" anywhere.
Radio Shack is censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at its stores.
Until Radio Shack proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, the boycott will be promoted throughout this Christmas season.
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I was going to say that I think Radio Shack's real worry this December is going to be Amazon, not Christmas. But the AFA has a handy rating system where you can tell how "Christmas"-friendly a given retailer is, and it turns out that Amazon is in the top-tranch of pro-"Christmas" retailers. So maybe that's the real reason they've prospered while Radio Shack and Barnes & Noble are in trouble. Jesus saves business models, not just souls.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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