He Learned About the "Curiosity Gap," and Then He Took Things Way Too Far

Moneybox
A blog about business and economics.
Nov. 25 2013 2:13 PM

When Social Media Goes Awry

Upworthy-style headlines aimed at exploiting reader curiosity are all the rage these days, but I'd say this is a case study in how you can't just mechanistically apply any old strategy to any old situation:

Now the world awaits the inevitable apology with bated breath.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

  Slate Plus
Working
Nov. 27 2014 12:31 PM Slate’s Working Podcast: Episode 11 Transcript Read what David Plotz asked a helicopter paramedic about his workday.