He Learned About the "Curiosity Gap," and Then He Took Things Way Too Far

A blog about business and economics.
Nov. 25 2013 2:13 PM

When Social Media Goes Awry

Upworthy-style headlines aimed at exploiting reader curiosity are all the rage these days, but I'd say this is a case study in how you can't just mechanistically apply any old strategy to any old situation:

Now the world awaits the inevitable apology with bated breath.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.