Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

That would be women, according to the snackmaker Lay’s. “The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations,” Jennifer Saenz, Lay’s senior director of marketing explained to Bloomberg Businessweek. The company’s rolling out its sweet and savory concoction in a trial run this month. And if it sells? Saenz says “the possibilities could be endless” for more chocolate-chip hybrids.