Lay’s launches chocolate potato chips to attract women.

Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

Moneybox
A blog about business and economics.
Nov. 5 2013 1:44 PM

Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

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Frito-Lay

That would be women, according to the snackmaker Lay’s. “The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations,” Jennifer Saenz, Lay’s senior director of marketing explained to Bloomberg Businessweek. The company’s rolling out its sweet and savory concoction in a trial run this month. And if it sells? Saenz says “the possibilities could be endless” for more chocolate-chip hybrids.

Elliot Hannon is a writer in New York City. Follow him on Twitter.

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