That would be women, according to the snackmaker Lay’s. “The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations,” Jennifer Saenz, Lay’s senior director of marketing explained to Bloomberg Businessweek. The company’s rolling out its sweet and savory concoction in a trial run this month. And if it sells? Saenz says “the possibilities could be endless” for more chocolate-chip hybrids.
TODAY IN SLATE
Forget Oculus Rift
This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.
The Congressional Republican Digging Through Scientists’ Grant Proposals
Renée Zellweger’s New Face Is Too Real
Sleater-Kinney Was Once America’s Best Rock Band
Can it be again?
Whole Foods Is Desperate for Customers to Feel Warm and Fuzzy Again
I’m 25. I Have $250.03.
My doctors want me to freeze my eggs.
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