Lay’s launches chocolate potato chips to attract women.

Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

Moneybox
A blog about business and economics.
Nov. 5 2013 1:44 PM

Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?

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Frito-Lay

That would be women, according to the snackmaker Lay’s. “The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations,” Jennifer Saenz, Lay’s senior director of marketing explained to Bloomberg Businessweek. The company’s rolling out its sweet and savory concoction in a trial run this month. And if it sells? Saenz says “the possibilities could be endless” for more chocolate-chip hybrids.