Matthew Yglesias is on vacation.
Using an infamous atrocity as a marketing peg never works. Holidays? Of course. What would Presidents’ Day be without discounted mattress sales? But, days commemorating tragic and scarring events are best left alone.
This time, the offending company is a German health spa, which suggested on its website that would-be customers come and enjoy a “long romantic Kristall-nacht” at the spa on—of all days—the 75th anniversary of Kristallnacht. The day commemorates the Nov. 9, 1938 Kristallnacht, or “the night of broken glass,” marking a brutal Nazi wave of violence against German Jews that targeted Jewish businesses, ransacked Jewish homes, and resulted in the burning of synagogues.
The spa denies that the use of the word was intentional and apologized for the ad on its Facebook page. The owners issued a statement on Monday, the Jewish Daily Forward reports, that “apologized for their ‘insensitive naming of this event,’ which was ‘extremely inappropriate.’ They explained that they frequently tag part of their name, ‘Kristall,’ onto their events.” The spa is called Kristall Sauna-Wellnesspark. But whether or not the timing of the ad was intentional, the disastrous attempt at wordplay is much harder to explain away.
TODAY IN SLATE
I was hit by a teacher in an East Texas public school. It taught me nothing.
Chief Justice John Roberts Says $1,000 Can’t Buy Influence in Congress. Looks Like He’s Wrong.
After This Merger, One Company Could Control One-Third of the Planet's Beer Sales
Hidden Messages in Corporate Logos
If You’re Outraged by the NFL, Follow This Satirical Blowhard on Twitter
Giving Up on Goodell
How the NFL lost the trust of its most loyal reporters.