Hermes Co-Opts Hipsterdom with $11k Bike

Moneybox
A blog about business and economics.
Nov. 4 2013 10:43 AM

Hermes Co-Opts Hipsterdom with $11k Bike

149756163
People parking their bikes in Portland before a soccer match.

Photo by Kevin Casey/Getty Images

Matthew Yglesias is on vacation.

It’s a sad day for hipsters, though probably not unexpected. If you were one of those who liked to twirl your moustache while drinking a can of PBR at a dive bar before all of those things were things and then abandoned them because they had all become things, then news out of Paris may mean that you’re going to have to ditch your bike lock and try—walking?

Paris-based luxury retailer Hermes has decided to upend the transportation hierarchy with a new product: a $11,200 luxury bicycle. For some context, Hermès is also the home of the $7,700 saddle, the $12,900 (blue) basketball, the $6,100 set of poker chips, and the $600 boomerang.

Those are all must-have extravagances of the wealthy upon arrival from Mars, but the bike has long been hipster turf. Until now. Here’s more on the handmade bikes, from WWD:

The company has unveiled two ultra-lightweight carbon fiber bicycles, Le Flâneur d'Hermès and Le Flâneur sportif d'Hermès, which come in three colors – charcoal, red and white – and feature bull calf leather on the saddles, handlebar grips, carry handles and luggage rack supports.

The bike will also feature a shock-absorbing frame, belt-driven transmission, and hydraulic disc brakes, all, to the relief of the true fixed-gear hipster, in eight- and 11-gear models. It’s like your bike (life), just better. François Doré, head of the Hermès division that worked on the bike project, told WWD that Hermès wasn’t messing around with toy bikes: “We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant.” And $11,200.

To see what your life would look like with a Hermès ride, here’s a video from Bloomberg.

Elliot Hannon is a writer in Washington, D.C. Follow him on Twitter.

TODAY IN SLATE

Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

Stop Panicking. America Is Now in Very Good Shape to Respond to the Ebola Crisis.

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

One of Putin’s Favorite Oligarchs Wants to Start an Orthodox Christian Fox News

These Companies in Japan Are More Than 1,000 Years Old

Trending News Channel
Oct. 20 2014 6:17 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
The World
Oct. 20 2014 1:50 PM Why We Shouldn’t Be Too Sure About the Supposed Deal to Return the Abducted Nigerian Schoolgirls
  Business
Moneybox
Oct. 20 2014 7:23 PM Chipotle’s Magical Burrito Empire Keeps Growing, Might Be Slowing
  Life
Dear Prudence
Oct. 20 2014 3:12 PM Terror Next Door Prudie advises a letter writer whose husband is dangerously, violently obsessed with the neighbors.
  Double X
The XX Factor
Oct. 20 2014 1:10 PM Women Are Still Losing Jobs for Getting Pregnant
  Slate Plus
Tv Club
Oct. 20 2014 7:15 AM The Slate Doctor Who Podcast: Episode 9 A spoiler-filled discussion of "Flatline."
  Arts
Brow Beat
Oct. 20 2014 9:13 PM The Smart, Talented, and Utterly Hilarious Leslie Jones Is SNL’s Newest Cast Member
  Technology
Future Tense
Oct. 20 2014 4:59 PM Canadian Town Cancels Outdoor Halloween Because Polar Bears
  Health & Science
Medical Examiner
Oct. 20 2014 11:46 AM Is Anybody Watching My Do-Gooding? The difference between being a hero and being an altruist.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.