Hot Pockets Goes for the Munchies Market

A blog about business and economics.
Oct. 10 2013 8:04 AM

Hot Pockets Goes for the Munchies Market

Normally when you see Kate Upton in an ad you expect to see a kind of basic "sex sells" marketing. But in this case the people behind Hot Pockets seem to be going for something else. What starts as an Upton ad quickly becomes a Snoop Dogg* enterprise with a heavy focus on his baking skills. The moral? Eat these snacks when you're high.

I'll admit that I've never tried Hot Pockets in a psychically altered state. They may be more palatable that way. The ad is kind of fantastic, one way or the other.

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Correction, Oct. 10, 2013: This post previously misspelled Snoop Dogg's last name.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.