Last Weekend Was Apple's Most Successful Product Launch of All Time  

A blog about business and economics.
Sept. 23 2013 12:54 PM

5S/5C Is Apple's Most Successful Product Launch Ever

1379954758

Apple announced today that it sold 9 million iPhone 5S and 5C models over the weekend, which is a huge increase from the 5 million iPhone 5 models they sold a year ago. One big difference, however, is that the iPhone 5 wasn't available in China on launch day and the iPhone 5S and 5C are. But Horace Dediu has the charts that show that this isn't the whole story—even if you add the iPhone 5's China sales into the mix, Apple still blew the old launch out of the water.

I wonder if supply chain improvements aren't the real hero here. I went to a friendly local Apple Store yesterday out of curiosity and was a bit shocked to see that they were not out of either model of phone. That prepared me for some kind of unprecedented iPhone sales disaster. But it's clear from the 9 million number that there was no sales disaster. Rather, the company seems to have done a much better job of ramping up production and shipping units to stores. Who knows how many people went to a store looking for an iPhone 5 a year ago only to be turned away because they were out of stock? This logistics side of the electronics game is not the sexiest or most written-about side of the industry, but it is Tim Cook's specialty, and perhaps we shouldn't be surprised to see Apple hitting it out of the park.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

TODAY IN SLATE

Politics

Meet the New Bosses

How the Republicans would run the Senate.

Even by Russian Standards, Moscow’s  Anti-War March Was Surprisingly Grim

I Wrote a Novel Envisioning a Nigerian Space Program. Then I Learned Nigeria Actually Has One.

The Best Thing About the People’s Climate March in NYC

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers

A Futurama Writer on How the Vietnam War Shaped the Series

Trending News Channel
Sept. 20 2014 11:13 AM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Politics
Sept. 22 2014 11:13 AM Your Own Personal Rand Paul How the libertarian hero makes his foreign policy contradictions disappear.
  Business
Moneybox
Sept. 22 2014 12:07 PM Divestment Isn’t the Answer To destroy demand for fossil fuels, universities can do a lot better than just selling some stocks.
  Life
Dear Prudence
Sept. 22 2014 12:00 PM Dear Prudence Live Chat For September 22, 2014.
  Double X
The XX Factor
Sept. 22 2014 12:21 PM Watch John Oliver Take on Miss America
  Slate Plus
Science
Sept. 22 2014 8:08 AM Slate Voice: “Why Is So Much Honey Clover Honey?” Mike Vuolo shares the story of your honey.
  Arts
Brow Beat
Sept. 22 2014 12:22 PM The Age of the Streaming TV Auteur
  Technology
Future Tense
Sept. 22 2014 12:14 PM Family Court Rules That You Can Serve Someone With Legal Papers Over Facebook
  Health & Science
Science
Sept. 22 2014 12:15 PM The Changing Face of Climate Change Will the leaders of the People’s Climate March now lead the movement?
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.