This Vending Machine Is a Testament to American Innovation

A blog about business and economics.
Sept. 18 2013 12:01 PM

This Vending Machine Is a Testament to American Innovation

Visitors look at ZoomSystems' vending machine for high-end electronics products during the 2010 National Retail Federation Big Show in New York on Jan. 11, 2010.

Photo by Emmanuel Dunand/AFP/Getty Images

Best Buy may be flailing, but confronted with vigorous competition from Amazon and other e-commerce retailers, it's also bringing America a service Japanese customers have enjoyed for years: specialized, high-end vending machines. Japan is infamous for its vending machines for used skivvies, but in Japan they also use vending machines to sell live crabs, fried chicken, Buddhist amulets, porn, canned bread, sake, umbrellas, raw eggs, balloons, and even Smart Cars.

Slate held its annual company retreat this weekend, and driving back yesterday I saw something at a rest stop that showed American ingenuity is alive and well:


Along with iPads, the machine offered iPhone cases, phone-charging equipment, audio cables to use in the car, Beats by Dre headphones, and other gizmos that would be helpful if you'd forgotten something at home. The U.S. has been slow and snobbish in adopting this trend—lobster, caviar, and cupcakes—so it's encouraging to see higher-end products marketed toward non-1-percenters. These "Best Buy Express" kiosks have been around since at least 2008, but mostly in airports—not off the New Jersey turnpike. ZoomSystems, the company that makes the kiosks, has created similar "automated stores" for Apple and the Body Shop.

One drawback of the system used to be* its draconian return policy, as described by Time's Harry McCracken last year:

But Best Buy Express machines have a pretty hard-nosed return policy: you can return a gadget only if it’s unopened or defective, and then only by calling a toll-free number and waiting for a prepaid shipping label. Buyer’s remorse isn’t an adequate excuse. And as my receipt put it, “Items purchased through Best Buy Express(TM) MAY NOT be returned to Best Buy stores or through”

Targeting travelers at airports and rest stops is a smart move for Best Buy, and one place where it is actually more convenient than ordering its products off Amazon. There seems to be no markup compared with buying the goods on Best Buy's website. No matter how efficient Amazon's supply chain has become, the company hasn't yet found a way to deliver products to customers who are en route. And there is somewhat inelastic demand for earbuds if you've left your pair at home and don't want to listen to a screaming toddler for the duration of your six-hour flight.

Update: According to Best Buy spokesman Jon Sandler, "Customers who buy on the Best Buy kiosk can return in-store. This is new as of late spring/early summer."

Emma Roller is a Slate editorial assistant. Follow her on Twitter.



The Ebola Story

How our minds build narratives out of disaster.

The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

The Shooting Tragedies That Forged Canada’s Gun Politics

A Highly Unscientific Ranking of Crazy-Old German Beers


Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.


The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

Would You Trust Walmart to Provide Your Health Care? (You Should.)

  News & Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
Gentleman Scholar
Oct. 22 2014 5:54 PM May I Offer to Sharpen My Friends’ Knives? Or would that be rude?
  Double X
The XX Factor
Oct. 22 2014 4:27 PM Three Ways Your Text Messages Change After You Get Married
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
Oct. 22 2014 11:54 PM The Actual World “Mount Thoreau” and the naming of things in the wilderness.
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Wild Things
Oct. 22 2014 2:42 PM Orcas, Via Drone, for the First Time Ever
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.