AT&T's 9/11 Marketing Blunder

Moneybox
A blog about business and economics.
Sept. 11 2013 1:06 PM

AT&T's 9/11 Marketing Blunder

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Social media strategy is something many large firms find challenging, and I think AT&T is going to discover that this kind of thing does not serve the long-term interests of its brand.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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