A Lobster Roll Is Not Made of Uncooked Lobster Fresh Off the Boat

A blog about business and economics.
Aug. 19 2013 5:11 PM

A Lobster Roll Is Not Made of Uncooked Lobster Fresh Off the Boat

A lobster roll is seen at Benny's Famous Fried Clams on July 21, 2012, in Portland, Maine.

Photo by Justin Sullivan/Getty Images

If fresh lobster is cheaper than ever in Maine, then why are lobster rolls in New York City so expensive? Authors from the Atlantic to The New Yorker seem sufficiently puzzled by this to posit various theory related to the elaborate psychology of pricing.

Here's another theory. Lobster rolls in New York City are expensive because they are not filled with uncooked live lobsters on a dock in Maine. Someone has to buy those lobsters, ship them to New York, cook them, take the meat out of the shell, and then place the dressed meat in a split-side toasted New England–style hot-dog bun. The fact that "the delicious lobster roll you're ordering on Seamless right now costs you around seven to 12 times the amount that lobster meat is actually going for" simply goes to show that you are paying for the shipping and the labor and the cost of the building rather than for the uncooked lobster meat.

If you pay attention, you may notice that this is generally how all restaurants work. A vegetarian burrito at Chipotle has approximately $0 worth of food in it, but they still charge you money for it since assembling the burrito requires Chipotle's paid staff to do work and if you sit down and eat it you're taking up valuable space in the restaurant.


Something you may have noticed in the past few years is that there are way more lobster rolls for sale in New York and Washington, D.C., than there were 10 years ago. I would speculate that this is not unrelated to the boom in lobster supply that's created cheap local ingredients. If live lobsters weren't cheap to buy in Maine, then the entire concept of  Luke's Lobster (and similar places) wouldn't make sense. The only lobsters transported out of their northern New England homeland would be destined for fancy plates at expensive restaurants. But with Maine experiencing a lobster glut, suddenly casual fast-food-style lobster rolls are proliferating out of region.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.



The Irritating Confidante

John Dickerson on Ben Bradlee’s fascinating relationship with John F. Kennedy.

My Father Invented Social Networking at a Girls’ Reform School in the 1930s

Renée Zellweger’s New Face Is Too Real

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

The All The President’s Men Scene That Captured Ben Bradlee

Medical Examiner

Is It Better to Be a Hero Like Batman?

Or an altruist like Bruce Wayne?


Driving in Circles

The autonomous Google car may never actually happen.

The World’s Human Rights Violators Are Signatories on the World’s Human Rights Treaties

How Punctual Are Germans?

  News & Politics
Oct. 22 2014 12:44 AM We Need More Ben Bradlees His relationship with John F. Kennedy shows what’s missing from today’s Washington journalism.
Oct. 21 2014 5:57 PM Soda and Fries Have Lost Their Charm for Both Consumers and Investors
The Vault
Oct. 21 2014 2:23 PM A Data-Packed Map of American Immigration in 1903
  Double X
The XX Factor
Oct. 21 2014 3:03 PM Renée Zellweger’s New Face Is Too Real
  Slate Plus
Behind the Scenes
Oct. 21 2014 1:02 PM Where Are Slate Plus Members From? This Weird Cartogram Explains. A weird-looking cartogram of Slate Plus memberships by state.
Brow Beat
Oct. 21 2014 9:42 PM The All The President’s Men Scene That Perfectly Captured Ben Bradlee’s Genius
Oct. 21 2014 11:44 PM Driving in Circles The autonomous Google car may never actually happen.
  Health & Science
Climate Desk
Oct. 21 2014 11:53 AM Taking Research for Granted Texas Republican Lamar Smith continues his crusade against independence in science.
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.