Univision Is Now America's No. 1 TV Network

Moneybox
A blog about business and economics.
July 22 2013 12:19 PM

Univision Boasts That It's Now the No. 1 Network in America

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Steve Mandala, Univision's executive vice president of advertising and sales, attends the 2013 Univision Upfront Presentation on May 14, 2013, in New York City.

Photo by Astrid Stawiarz/Getty Images

In the era of #humblebrags there's something refreshing about a good old-fashioned brag, and here's a heck of a brag from Univision about beating CBS, ABC, Fox, and NBC in the ratings:

univision

If you read the fine print, you'll see that they actually weren't No. 1 overall, just No. 1 in "the demo" of prime-age adults, which is prized by networks and advertisers for business reasons. The demo really is a huge thing in the TV business, but as long as we're talking advertising strategy rather than viewership aggregates, I'd imagine the Spanish-dominant and English-dominant audiences are pretty segmented anyway, so it's not clear that this is meaningful competition in a business sense. But there's no need to be churlish: This really is a huge achievement for Univision and a sign of the changing face of both the United States (bigger audience for Spanish-language TV) and of television (audience fragmentation killing once-dominant networks).

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.