Univision Is Now America's No. 1 TV Network

Moneybox
A blog about business and economics.
July 22 2013 12:19 PM

Univision Boasts That It's Now the No. 1 Network in America

168746423
Steve Mandala, Univision's executive vice president of advertising and sales, attends the 2013 Univision Upfront Presentation on May 14, 2013, in New York City.

Photo by Astrid Stawiarz/Getty Images

In the era of #humblebrags there's something refreshing about a good old-fashioned brag, and here's a heck of a brag from Univision about beating CBS, ABC, Fox, and NBC in the ratings:

univision

If you read the fine print, you'll see that they actually weren't No. 1 overall, just No. 1 in "the demo" of prime-age adults, which is prized by networks and advertisers for business reasons. The demo really is a huge thing in the TV business, but as long as we're talking advertising strategy rather than viewership aggregates, I'd imagine the Spanish-dominant and English-dominant audiences are pretty segmented anyway, so it's not clear that this is meaningful competition in a business sense. But there's no need to be churlish: This really is a huge achievement for Univision and a sign of the changing face of both the United States (bigger audience for Spanish-language TV) and of television (audience fragmentation killing once-dominant networks).

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

TODAY IN SLATE

The World

The Budget Disaster that Sabotaged the WHO’s Response to Ebola

Are the Attacks in Canada a Sign of ISIS on the Rise in the West?

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

Is It Offensive When Kids Use Bad Words for Good Causes?

Fascinating Maps Based on Reddit, Craigslist, and OkCupid Data

Culturebox

The Real Secret of Serial

What reporter Sarah Koenig actually believes.

Culturebox

The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

In Praise of 13th Grade: Why a Fifth Year of High School Is a Great Idea

A Comically Inane Court Opinion Just Upheld Puerto Rico’s Gay Marriage Ban

  News & Politics
Politics
Oct. 23 2014 3:55 PM Panda Sluggers Democrats are in trouble. Time to bash China.
  Business
Moneybox
Oct. 23 2014 5:53 PM Amazon Investors Suddenly Bearish on Losing Money
  Life
Outward
Oct. 23 2014 5:08 PM Why Is an Obscure 1968 Documentary in the Opening Credits of Transparent?
  Double X
The XX Factor
Oct. 23 2014 11:33 AM Watch Little Princesses Curse for the Feminist Cause
  Slate Plus
Working
Oct. 23 2014 11:28 AM Slate’s Working Podcast: Episode 2 Transcript Read what David Plotz asked Dr. Meri Kolbrener about her workday.
  Arts
Culturebox
Oct. 23 2014 6:07 PM Devil in a Trenchcoat Will the new NBC series bring Constantine into the mainstream, or ruin the character forever?
  Technology
Future Tense
Oct. 23 2014 5:53 PM South Florida’s Desperate Secession Movement
  Health & Science
Science
Oct. 23 2014 5:42 PM Seriously, Evolution: WTF? Why I love the most awkward, absurd, hacked-together species.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.