Celebrity Endorsements in China

Moneybox
A blog about business and economics.
June 17 2013 3:02 PM

Avril Lavigne and Bradley Cooper Hawk Iced Tea and Häagen-Dazs in China

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For skater boys and girls.

Photo by David Weigel.

Slate's own David Weigel is recently returned from a trip to China and had a couple of photos of celebrity endorsements you won't see in the United States. Above, Avril Lavigne shows us how her skateboarding skills derive from her love of Nong Fu Spring iced tea.

And here Bradley Cooper touts Häagen-Dazs ice cream:

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The continued market segmentation of celebrity endorsements in the era of globalization is pretty fascinating.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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