Heinz's New Way to Make Ketchup Even Better

A blog about business and economics.
May 20 2013 8:45 AM

Ketchup Economics: The March of Progress

The historic neon Heinz factory sign in Pittsburgh

Photo by Chris Hondros/Getty Images

Ketchup economics may be just a joke to Larry Summers, but there's some good productivity news out of the actual ketchup industry as Heinz unveils the DispenSaver, a new way for restaurants to get ketchup out of wholesale volume bags and into squeeze bottles:

In addition to its increased efficiency, the DispenSaver system simplifies the process of filling condiment bottles and minimizes waste.

 The system dispenses up to 99 percent of dispenser pack contents, yielding up to an extra bottle out of every gallon versus an average gallon jug, which is enough for 12 extra sandwiches.

The DispenSaver also takes less than five seconds to fill squeeze bottles used for sandwich and burger builds. A standard dispenser distributes 1–3 ounces of product per pump, but the DispenSaver can dispense more than 20 ounces of product per pump.

Excellent news in the war on commodity scarcity. As Malcolm Gladwell has argued, Heinz ketchup is essentially the world's most perfect food, and as China, India, and other developing nations close the income gap with the West, they'll be wanting plenty of it.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.



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