Twinkies Are Coming Back

A blog about business and economics.
March 13 2013 10:41 AM

The Great Twinkie Shortage Will Be Over Soon

Hostess Twinkies move through the packaging process.
Hostess Twinkies move through the packaging process.

Photo by Tim Boyle/Getty Images

When Hostess Brands entered Chapter 7 liquidation back in December, it set off a period of mass panic as fans of Twinkies, Ding Dongs, and other Hostess baked goods scrambled to get their hands on the remaining stock of curiously nonperishable foodstuffs. Well, if you missed out, there's no need to panic. When you liquidate a company like Hostess, you don't just sell off the trucks and other physical assets, the brands and the recipes also go on the chopping block, so a couple of private equity companies bought the brands and will start selling Twinkies in a few months.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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