I've often wondered who it is that's buying these very expensive Beats By Dre headphones, but the answer turns out to be "lots of people" and the company scored 40 percent of US headphone sales over the Christmas season.
That's an awful lot. And while the headphones sound fine to me, they're definitely not better than competing offering from Senndheiser, Grado, Etymotics and other manufacturers that aren't associated with hip-hop icons. It's a real branding success story.
TODAY IN SLATE
More Than Scottish Pride
Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself.
What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture
Why Greenland’s “Dark Snow” Should Worry You
Three Talented Actresses in Three Terrible New Shows
Why Do Some People See the Virgin Mary in Grilled Cheese?
The science that explains the human need to find meaning in coincidences.
Happy Constitution Day!
Too bad it’s almost certainly unconstitutional.