Chop't's Cobb Mania Worse Than Ever With New Triple Cobb Lineup

Moneybox
A blog about business and economics.
Nov. 5 2012 1:01 PM

Chop't's Cobb Mania Worse Than Ever With New Triple Cobb Lineup

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I've written previously about Chop't's unfortunate habit of calling every seasonal salad a "cobb" regardless of its actual ingredients, but the latest roster has the worst offenders yet.

Neither the Plymouth Rock Cobb nor the Kimchi Kobb contain any of the ingredients of a cobb salad. You might as well call a Big Mac a Beef Cobb. Even more egregiously, the Kimchi Kobb doesn't contain any kimchee. I love this company, but their nomenclature is out of control.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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