Taco Bell vs Chipotle: Evidence that David Einhorn is right and Taco Bell is closing the quality perception gap.

Taco Bell Closing The Quality Perception Gap With Chipotle

Moneybox
A blog about business and economics.
Oct. 3 2012 5:29 PM

Taco Bell Closing The Quality Perception Gap With Chipotle—David Einhorn May Be Right

1349299740170

Here's some evidence that David Einhorn may be right that Taco Bell's Cantina Bell menu will help them slay Chipotle. Survey research from BrandIndex indicates that perceptions of Taco Bell's quality are skyrocketing while Chipotile stagnates.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

  Slate Plus
Slate Plus
Aug. 28 2015 12:31 PM What Happened at Slate This Week? International affairs writer Joshua Keating on what to read to understand the apparently permanent slowdown of the Chinese economy.