Taco Bell Closing The Quality Perception Gap With Chipotle—David Einhorn May Be Right
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Posted Wednesday, Oct. 3, 2012, at 5:29 PM
Here's some evidence that David Einhorn may be right that Taco Bell's Cantina Bell menu will help them slay Chipotle. Survey research from BrandIndex indicates that perceptions of Taco Bell's quality are skyrocketing while Chipotile stagnates.
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