Taco Bell Closing The Quality Perception Gap With Chipotle

Moneybox
A blog about business and economics.
Oct. 3 2012 5:29 PM

Taco Bell Closing The Quality Perception Gap With Chipotle—David Einhorn May Be Right

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Here's some evidence that David Einhorn may be right that Taco Bell's Cantina Bell menu will help them slay Chipotle. Survey research from BrandIndex indicates that perceptions of Taco Bell's quality are skyrocketing while Chipotile stagnates.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.