Pizza Promotion Prompts Backlash: "People Should Be Speaking English"

A blog about business and economics.
May 25 2012 11:50 AM

Pizza Promotion Prompts Backlash: "People Should Be Speaking English"

How Americanized has pizza become? Well it's such a part of our national fabric that when Pizza Patrón in Dallas offered free pizza to anyone who orders in Spanish on June 5, people got upset about the denigration of the English-language identity of the food:

"It seems to punish people who can't speak Spanish, and I resent that," Peter Thomas, chairman of the Conservative Caucus, tells USA Today. "In public areas, people should be speaking English, and that includes pizza parlors." [...]
“It’s not fair to the rest of the people,” would-be customer Robert Thompson tells KHOU News.“This is America. Now, if this was a Spanish-speaking country, then it would be nice. But, I speak Spanish and I don’t like it.”
I don’t know [any] Spanish and I don’t want [anything] from Pizza Patrón now if I have to say it in Spanish,” another angry customer, Felicia Shepard, tells the station.

The buried lede here, as my wife observes, is that the non-discounted price for a large pepperoni pie is $4.99—freakishly cheap even for Texas.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.


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