Why Do People Go To Yoga Classes?

Moneybox
A blog about business and economics.
April 16 2012 1:52 PM

Why Do People Go To Yoga Classes?

The prospect of online education continues to attract a lot of interest and commentary in various circles, but I think the issue that people considering this need to ponder has nothing to do with convention and signaling and everything to do with yoga. Specifically, what is it that's driving all these people to show up in person at yoga classes. It would clearly be cheaper and more convenient to just unroll your yoga mat in your living room and work out while watching yoga videos.

And I assume that some people do this. Back in the VCR days, I seem to recall a vogue for selling exercise tapes of various kinds. But it seems to me that rather than improved video distribution technology leading us to rely more on exercise videos than we did 20 years ago, increased wealth has led us to rely less on them. When possible, people simply prefer to do this in person with a live human being standing in front of them. Americans tend to be stingier with their money in their role as taxpayers than as consumers (so city buses are shabby compared to private ones and sidewalks are much dirtier than shopping malls) so public education dollars may well end up being sent almost exclusively down the more cost-effective virtual route. But in their capacity as private consumers, I think affluent Americans parents will continue to foot the bill for their kids to get schooled in person just like they'll keep going to yoga class and keep paying for increasingly expensive summer camps.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

TODAY IN SLATE

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

Republicans Want the Government to Listen to the American Public on Ebola. That’s a Horrible Idea.

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

I Am 25. I Don’t Work at Facebook. My Doctors Want Me to Freeze My Eggs.

These Companies in Japan Are More Than 1,000 Years Old

  News & Politics
The World
Oct. 21 2014 11:40 AM The U.S. Has Spent $7 Billion Fighting the War on Drugs in Afghanistan. It Hasn’t Worked. 
  Business
Business Insider
Oct. 21 2014 11:27 AM There Is Now a Real-life Hoverboard You Can Preorder for $10,000
  Life
Atlas Obscura
Oct. 21 2014 12:40 PM Asamkirche: The Rococo Church Where Death Hides in Plain Sight
  Double X
The XX Factor
Oct. 20 2014 6:17 PM I Am 25. I Don’t Work at Facebook. My Doctors Want Me to Freeze My Eggs.
  Slate Plus
Behind the Scenes
Oct. 21 2014 1:02 PM Where Are Slate Plus Members From? This Weird Cartogram Explains. A weird-looking cartogram of Slate Plus memberships by state.
  Arts
Behold
Oct. 21 2014 12:05 PM Same-Sex Couples at Home With Themselves in 1980s America
  Technology
Technology
Oct. 21 2014 10:43 AM Social Networking Didn’t Start at Harvard It really began at a girls’ reform school.
  Health & Science
Climate Desk
Oct. 21 2014 11:53 AM Taking Research for Granted Texas Republican Lamar Smith continues his crusade against independence in science.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.