Domino's Pizza pioneered the "we admit we used to suck" advertising pitch a couple of years back, and now Microsoft's getting in on the game, trying to make Internet Explorer 9 cool again with its Browswer You Love To Hate.com website:
It's interesting that Microsoft feels compelled to address this market segment at all. Their bread and butter is enterprise, and basically selling direct to the IT department. But they can feel that the entire industry is consumerizing and they're going to need to make users and not just large-scale enterprise purchasers feel good about their products.
TODAY IN SLATE
The Ebola Story
How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer
The Shooting Tragedies That Forged Canada’s Gun Politics
A Highly Unscientific Ranking of Crazy-Old German Beers
Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
The Actual World
“Mount Thoreau” and the naming of things in the wilderness.