Moneybox

I'm not sure how seriously we should take this survey as a scientific sample, but if it's even remotely true that most Kindle Fire owners are planning to buy an iPad 3 when it becomes available that would obviously be tremendous news for Apple. So far a whole bunch of companies have produced tablets, but the Kindle Fire has been the only credible Apple alternative—delivering on consumer desire for a cheaper less-powerful alternative to Apple's rather pricey devices. But if it turns out that what a great low-cost tablet does is whet people's appetites for shifting up the price/quality curve then it's not clear Amazon has a sustainable business model here at all.