TechBargains Survey Says Most Kindle Fire Owners Are Planning To Buy The iPad 3

Moneybox
A blog about business and economics.
Feb. 21 2012 5:18 PM

TechBargains Survey Says Most Kindle Fire Owners Are Planning To Buy The iPad 3

I'm not sure how seriously we should take this survey as a scientific sample, but if it's even remotely true that most Kindle Fire owners are planning to buy an iPad 3 when it becomes available that would obviously be tremendous news for Apple. So far a whole bunch of companies have produced tablets, but the Kindle Fire has been the only credible Apple alternative—delivering on consumer desire for a cheaper less-powerful alternative to Apple's rather pricey devices. But if it turns out that what a great low-cost tablet does is whet people's appetites for shifting up the price/quality curve then it's not clear Amazon has a sustainable business model here at all.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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