Wendy's Poised to Overtake Burger King

Moneybox
A blog about business and economics.
Dec. 22 2011 11:28 AM

Wendy's Poised to Overtake Burger King

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CHICAGO, IL - JUNE 13: Pedestrians walk past a Wendy's restaurant on June 13, 2011 in Chicago, Illinois.

Photo by Scott Olson/Getty Images

Burger King has been Pepsi to McDonald's Coke for so long that it's difficult to imagine things being any other way. But a couple of analysts are now saying that Wendy's, which has already exceeded BK in per store revenue, is poised to overtake it in overall sales within what's known in the industry as the limited-servive burger segment (those of us in the know, however, are aware that spicy chicken sandwich is the correct order at Wendy's). The overall trend in fast food is driving toward consumers moving more up-market with chains like Chipotle and Five Guys growing rapidly, and the general view is that Wendy's has done a good job of repositioning itself in this light while Burger King has basically stagnated.

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.