Consumption: The Fun Alternative To Bailouts

A blog about business and economics.
Nov. 27 2011 9:12 PM

Europe's Importers Need More German Consumption, Not Bailouts

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Delicious Spanish ham. German consumers should try some.

Wikipedia photo

Europe features "imbalances" between countries (like Germany) that export more than they import, and countries like Spain that import more than they export. Those imbalances lead to the accumulation of debt in the importing countries. And where there's debt, there's a risk of the debt going bad. Landon Thomas, Jr. cites EU-critic Bernard Connolly for the figure that "it would cost Germany, as the main surplus-generating country in the euro area, about 7 percent of its annual gross domestic product over severeal years to transfer sufficient funds to bail out Europe's debt-burdened countries, including France."

That's meant to be a reductio ad absurdum of the idea that these problems can and should simply be solved by a German-financed bailout. But why are we discussing this in terms of bailouts at all? The underlying presumption of a lot of this discourse seems to be that running a large and persistent trade surplus is a really awesome state of affairs that Germany would only very reluctantly give up. Indeed, so reluctantly that it makes more sense to talk about the idea of Germany simply mailing money to the deficit countries. But a persistent trade surplus isn't fun? It's a drag! It's means you're doing a lot of work for a relatively small amount of stuff even though the whole point of working is to get the stuff. Southern Europe needs higher income, and Germany is one likely source of the income. But instead of bailouts, Germans could provide Southern Europe with money in exchange for goods and services. Olive oil! Beach vacations! Marble countertops! Americans manage to buy more stuff made in Spain and Italy than we sell to Spain and Italy. They have a lot of fun, delicious stuff in Spain and Italy.

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In the past I've tried to ask German government officials why they seem so dedicated to their trade surplus, and they tend to get very defensive and talk about how I shouldn't be blaming them for making such excellent products. But the absolute quality of German manufactured goods isn't what's at issue here. Germany is a major gross exporter because Germans make lots of great stuff. But Germany is a major net exporter because German households just don't buy very much stuff. They could buy more. Southern Europeans would be happier—they'd have higher incomes and fewer debt problems. Germans would be happier—they'd have more stuff. Americans would be happier—we'd read fewer articles about the imminent collapse of the European banking system. 

Matthew Yglesias is the executive editor of Vox and author of The Rent Is Too Damn High.

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