How to opt out of Verizon's plan to share data with advertisers.

How to Opt Out of Verizon’s Plan To Share Identifiable Details About Users With Advertisers

How to Opt Out of Verizon’s Plan To Share Identifiable Details About Users With Advertisers

Future Tense
The Citizen's Guide to the Future
Oct. 6 2015 2:44 PM

Here’s How To Opt Out of Verizon’s Scary New Privacy Violation

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This October, the scariest zombies are the ones singling you out of the crowd.

Photo by Peter Macdiarmid/Getty Images

This October just got a little more chilling. On Tuesday, ProPublica’s Julia Angwin and Jeff Larson called attention to an announcement that Verizon had changed its privacy policy, allowing it to share personally identifying information about its subscribers with AOL’s ad network. In the wake of this change, if you’re a Verizon customer, your phone isn’t just tracking information “such as gender, age range, and interests”—it’s also using that information to help people sell you things.

Maddeningly, this intrusive policy shift requires that users actively opt out if they don’t want to be directly monitored. As Angwin notes on Twitter, you can exempt yourself from the initiative here (she and Larson point out that you can also call 866-211-0874), though you’ll still have to manually log into your account or otherwise wrestle with Verizon customer service.

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This creepy corporate synergy comes on the heels of Verizon’s $4.4 billion purchase of AOL earlier this year. In its initial Privacy Notice, Verizon coyly suggests that this isn’t that big of a deal. One sentence reads, “We do not share information that identifies you personally as part of these programs other than with vendors and partners who do work for us.” That’s an awfully big “other than.” Per ProPublica, “AOL’s network is on 40 percent of websites,” which should make for quite a few “vendors and partners.”

Given the season, this news has an appropriately haunting character: It appears to be connected to controversial “zombie cookies” that relied on undeletable information buried in Verizon phones and tablets to track customers’ browsing habits, even if the user deleted the cookie. Though the company responsible for those cookies supposedly killed off the program after protests, the technology that empowered it seems to have risen once again. Privacy advocates should have gone for a shot to the head the first time around. When you’re dealing with zombies, it’s the only way to be sure.

Future Tense is a partnership of SlateNew America, and Arizona State University.