Hasbro Wants You to Design and Sell 3-D-Printed Toys Based on Its Characters

The Citizen's Guide to the Future
July 21 2014 12:19 PM

Hasbro Wants You to Design and Sell 3-D-Printed Toys Based on Its Characters

hasbro
Highbrow My Little Pony 3-D-printed toys, designed by independent artists.

Image from Shapeways.

My Little Pony: Friendship Is Magic has a diverse and devoted following. Give this community a chance to design and sell 3-D-printed figurines, and the people will come. That’s why it was so smart of Hasbro and Shapeways to team up on SuperFanArt. It's a website that facilitates and encourages the creation of fan art, instead of ignoring it or lodging copyright complaints.

And it’s not going to stop at My Little Pony. If SuperFanArt is successful, Hasbro will add its other toy universes like Transformers to the mix. Artists will have to be approved and their designs will be curated on the SuperFanArt site to keep standards high, but at least Hasbro is one of the forces behind the project instead of the one trying to stop it. As Engadget points out, Hasbro is now allowing people to sell fan fiction based on the company’s GI Joe universe, so maybe there's going to be a new era of fan involvement. And Hasbro knows that with Comic-Con starting later this week, it's the perfect time to get all the bronies pumped up.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Lily Hay Newman is lead blogger for Future Tense.

TODAY IN SLATE

Politics

Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

The One Fact About Ebola That Should Calm You: It Spreads Slowly

Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?
Music

How Even an Old Hipster Can Age Gracefully

On their new albums, Leonard Cohen, Robert Plant, and Loudon Wainwright III show three ways.

How Tattoo Parlors Became the Barber Shops of Hipster Neighborhoods

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Moneybox
Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
The World
Oct. 1 2014 12:20 PM Don’t Expect Hong Kong’s Protests to Spread to the Mainland
  Business
Moneybox
Oct. 1 2014 2:16 PM Wall Street Tackles Chat Services, Shies Away From Diversity Issues 
  Life
Outward
Oct. 1 2014 6:02 PM Facebook Relaxes Its “Real Name” Policy; Drag Queens Celebrate
  Double X
The XX Factor
Oct. 1 2014 5:11 PM Celebrity Feminist Identification Has Reached Peak Meaninglessness
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
  Arts
Brow Beat
Oct. 1 2014 9:39 PM Tom Cruise Dies Over and Over Again in This Edge of Tomorrow Supercut
  Technology
Future Tense
Oct. 1 2014 6:59 PM EU’s Next Digital Commissioner Thinks Keeping Nude Celeb Photos in the Cloud Is “Stupid”
  Health & Science
Science
Oct. 1 2014 4:03 PM Does the Earth Really Have a “Hum”? Yes, but probably not the one you’re thinking.
  Sports
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?