Future Tense

Facebook Has a Magical New Bookmark-Like Feature for Posts You Want to Save

Now you can save links, location data, and media to look at later.

Image from Facebook.

Opening Facebook has gotten a little overwhelming. The company wants its users sharing every kind of content imaginable, and our cluttered, endless news feeds certainly reflect that. So how do you weed out the good from the mass of random? Facebook has a new feature to save you: save.

It could be genuinely useful for all of those links and recommendations your Facebook friends are spewing every day. Save will now be part of the dropdown menu for every Facebook post, and you add things to a private list to look at later. Facebook will also occasionally surface your saved posts in your news feed, so you don’t forget that they’re there. 

Your saved list, which is in the More tab on iOS and Android apps, and the left rail on Web-based Facebook, will be organized by category and let you share items with other users or move things to an archive list. It might seem like a minor feature addition, but if you think about how much content we all view on Facebook every day, it’s long overdue. The question is, will save become a niche feature, or will it be central to how people use Facebook? I’m hoping it ends up acting like Twitter’s favorite so I can use it to keep track of all the embarrassing statuses people post.