Google Wants Its Fingerprints on Every Low-End Android Phone

Future Tense
The Citizen's Guide to the Future
June 26 2014 9:15 AM

Google Wants Its Fingerprints on Every Low-End Android Phone

androidone
An impactful, if slightly confusing, map of places where the majority of users don't have smartphones.

Photo from Google.

Though companies like Samsung and Apple make it seem like a given that updated smartphones will come out all the time, it's harder to get the balance right if you're manufacturing for the developing world. To succeed in less affluent markets, manufacturers have to make cheaper smartphones, and it's hard to develop something that's inexpensive but still supports new hardware and software features.

With its new Android One initiative, announced at Google's I/O developer conference Wednesday, the company wants to take the engineering and design burden off of low-end manufacturers. In doing so, Google gains more control over the worldwide smartphone market. The idea is for Google to pay for the hardware development process so original equipment manufacturers (OEMs) don't have to worry about passing the cost of R&D along to customers and can focus on fabricating at scale.

Advertisement

The benefit for Google, other than feeling good about making a difference, is that company will be able to influence the low-end standards for Android devices. That way they'll be sure that the stock Android operating system, which will ship on these devices, will function properly with minimal tweaking. Google will be offering a consistent, attractive product in full all over the world. As different markets strengthen, their users will already be Android devotees.

“If you look at all the OEMs in [developing] countries, each of them has to reinvent the wheel, and in the fast-paced mobile industry they have to build a smartphone within nine months," said Sundar Pichai, Google's senior vice president of Android, Chrome and apps. "We want to pool resources and help everyone."

Pichai says that Android One is starting by collaborating with Indian carriers including Karbonn, Cromax, and Spice to negotiate low-cost data plans. And Google is working with manufacturers like Micromax on the first Android One devices. Pichai talked about one that is under $100 and has features like dual-SIM card slots, removable SD storage, a 4.5-inch display, and FM radio. Plus, Android One phones will get software updates through Google Play, so they can stay current even if someone owns a single unit for a long time. It's a worthy project, but it's hard to tell whether Google is spreading its wings or flexing its muscles.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Lily Hay Newman is lead blogger for Future Tense.

TODAY IN SLATE

Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

Stop Panicking. America Is Now in Very Good Shape to Respond to the Ebola Crisis.

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

One of Putin’s Favorite Oligarchs Wants to Start an Orthodox Christian Fox News

These Companies in Japan Are More Than 1,000 Years Old

Trending News Channel
Oct. 20 2014 6:17 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Politics
Oct. 20 2014 8:14 PM You Should Be Optimistic About Ebola Don’t panic. Here are all the signs that the U.S. is containing the disease.
  Business
Moneybox
Oct. 20 2014 7:23 PM Chipotle’s Magical Burrito Empire Keeps Growing, Might Be Slowing
  Life
Outward
Oct. 20 2014 3:16 PM The Catholic Church Is Changing, and Celibate Gays Are Leading the Way
  Double X
The XX Factor
Oct. 20 2014 6:17 PM I Am 25. I Don't Work at Facebook. My Doctors Want Me to Freeze My Eggs.
  Slate Plus
Tv Club
Oct. 20 2014 7:15 AM The Slate Doctor Who Podcast: Episode 9 A spoiler-filled discussion of "Flatline."
  Arts
Brow Beat
Oct. 20 2014 9:13 PM The Smart, Talented, and Utterly Hilarious Leslie Jones Is SNL’s Newest Cast Member
  Technology
Technocracy
Oct. 20 2014 11:36 PM Forget Oculus Rift This $25 cardboard box turns your phone into an incredibly fun virtual-reality experience.
  Health & Science
Bad Astronomy
Oct. 21 2014 7:00 AM Watch the Moon Eat the Sun: The Partial Solar Eclipse on Thursday, Oct. 23
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.