The Navy's New Super Secure E-Readers Are Called NeRDs. Is Reading Nerdy?

The Citizen's Guide to the Future
May 8 2014 6:53 PM

The Navy's New Super Secure E-Readers Are Called NeRDs. Is Reading Nerdy?

Do you have to be a nerd to read on a NeRD?

Photo courtesy of Findaway World.

I don't think nerd is a derogatory term at all. I think people should be proud if they're called nerds or feel nerdy, because having intelligence as a dominant trait is cool. But the word can have some negative connotations and people often use it as a criticism or in a self-depricating way. So is it weird that the Navy’s new e-readers are called “Navy e-Reader Devices” or NeRDs? Yeah, kind of.

Lily Hay Newman Lily Hay Newman

Lily Hay Newman is lead blogger for Future Tense.

Kindles, iPads, and other tablets/e-readers are currently forbidden on Navy vessels. They take up space, and, more importantly, can be a security threat because of connectivity points like wi-fi, expandable storage, and USB ports. So the Navy's General Library Program partnered with the digital content service Findaway World to create NeRD. The devices don't have Internet access, and their content is fixed.


The idea is that the Navy can expand the reading material it offers on ships and submarines for recreation, while also throwing in some texts for professional development that would be too big to fit in the small locker that’s usually allotted for books on Navy vessels.

Ralph Lazaro, the vice president of the digital products group at Findaway World, says that the Navy actually suggested the name NeRD.

We knew we wanted to do something fun with name … and especially because the Navy came up with it, we were like that’s awesome. We thought the NeRD would be viewed more as a playful play on words. We did have this discussion a few months ago when we came up with that name together, does it send the wrong connotation? But we felt like the word nerd has transcended and evolved … especially to be something that denotes enthusiasm.

Lazaro says that the project has been rewarding because he has been getting positive feedback from Navy personnel. Former sailors say they wish they had had something similar during their service, and sailors currently on active duty say that they’re excited to start using NeRDs. The e-readers will be allotted to Navy vessels based on size, and will be shared among the sailors.

NeRD is certainly a convenient acronym, and according to the Wall Street Journal the e-readers will contain traditional nerd titles like Lord of the Rings and Ender’s Game in addition to bestsellers and classics of other genres.

Lazaro says that Findaway World was “blown away” by the Navy’s NeRD idea, and did all of the logo design and packaging around it. “The navy, their expertise is not necessarily product branding," he said. Presumably the NeRD name won’t keep even the most image-conscious sailors from relaxing with a good book, but a quick PSA just in case: Reading is an innocuous (and important) way of absorbing information. But if you've reached the end of this post, you probably agree.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Lily Hay Newman is lead blogger for Future Tense.



The Democrats’ War at Home

How can the president’s party defend itself from the president’s foreign policy blunders?

Congress’ Public Shaming of the Secret Service Was Political Grandstanding at Its Best

Michigan’s Tradition of Football “Toughness” Needs to Go—Starting With Coach Hoke

Windows 8 Was So Bad That Microsoft Will Skip Straight to Windows 10

A Plentiful, Renewable Resource That America Keeps Overlooking

Animal manure.


Cringing. Ducking. Mumbling.

How GOP candidates react whenever someone brings up reproductive rights or gay marriage.

Building a Better Workplace

You Deserve a Pre-cation

The smartest job perk you’ve never heard of.

The Ludicrous Claims Women Are Pitched at “Egg Freezing Parties”

Piper Kerman on Why She Dressed Like a Hitchcock Heroine for Her Prison Sentencing

Oct. 1 2014 11:48 AM An Up-Close Look at the U.S.–Mexico Border
  News & Politics
The World
Oct. 1 2014 12:20 PM Don’t Expect Hong Kong’s Protests to Spread to the Mainland
Business Insider
Oct. 1 2014 12:21 PM How One Entrepreneur Is Transforming Blood Testing
Oct. 1 2014 11:59 AM Ask a Homo: A Lesbian PDA FAQ
  Double X
The XX Factor
Sept. 30 2014 12:34 PM Parents, Get Your Teenage Daughters the IUD
  Slate Plus
Behind the Scenes
Oct. 1 2014 10:54 AM “I Need a Pair of Pants That Won’t Bore Me to Death” Troy Patterson talks about looking sharp, flat-top fades, and being Slate’s Gentleman Scholar.
Brow Beat
Oct. 1 2014 12:26 PM Where Do I Start With Leonard Cohen?
Future Tense
Oct. 1 2014 11:48 AM Watch a Crowd Go Wild When Steve Jobs Moves a Laptop in This 1999 Demonstration of WiFi
  Health & Science
Bad Astronomy
Oct. 1 2014 12:01 PM Rocky Snow
Sports Nut
Sept. 30 2014 5:54 PM Goodbye, Tough Guy It’s time for Michigan to fire its toughness-obsessed coach, Brady Hoke.