On Tuesday, Facebook announced that it’s buying the maker of the Oculus Rift virtual-reality headset for $2 billion. Founder and CEO Mark Zuckerberg enthused that the unwieldy-looking device could be “the next major computing platform” and “the most social platform ever.” But he admitted that it would take years for that potential to be realized.
Bad news, Mark—looks like Yelp has beaten you to the virtual punch. The San Francisco-based business-reviews site has actually been working on augmented-reality for years. Its semi-secret Yelp Monocle mode activates your smartphone’s camera and overlays ratings of nearby restaurants and bars on their actual (approximate) location. But now it has unveiled the real stunner: a full-on augmented reality device that it calls Yelpulus Rift.
Watch it and weep, Oculytes:
Not just augmented reality, but augmented augmented reality. Folks, it doesn’t get much realer than that.
Previously in Slate:
TODAY IN SLATE
Justice Ginsburg’s Crucial Dissent in the Texas Voter ID Case
The Jarring Experience of Watching White Americans Speak Frankly About Race
How Facebook’s New Feature Could Come in Handy During a Disaster
The Most Ingenious Teaching Device Ever Invented
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You Should Be Able to Sell Your Kidney
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An All-Female Mission to Mars
As a NASA guinea pig, I verified that women would be cheaper to launch than men.